Designers Fashion Feature Latest Maggie marilyn New zealand Sustainable fashion The green scene

Maggie Marilyn creates durable clothing from rose petals

Maggie Marilyn creates durable clothing from rose petals

Welcome to the Inexperienced Scene. Every week we highlight designers and types that make the world of trend and wonder a greener, more sustainable place. Supported manufacturers are modifications.


For dressmaker Maggie Hewitt, sturdiness has all the time been essential. Growing up in the picturesque Gulf, within the northern part of New Zealand, within the countryside, along the coast, Hewitt had a pure appreciation and respect for the planet and its magnificence and longing to guard it.

That's why his identify, Maggie Marilyn, which he began in 2016 when he was 22, is on a sustainable footing. Hewitt founded the brand with one easy process: "If you want to make changes in an industry ready for change," he tells me. "Marking change meant building a brand of transparency, empowering everyone in the supply chain to ensure that the health of our beautiful planet is at the forefront of all decisions. I believe that style and endurance can and should be." [19659003] Three years ago, lasting style seemed so much totally different than it’s now. If it was out there, hemp and linen-based right down to earth models would not necessarily attraction to a excessive trend buyer, and if it was excessive trend, it might have been far too costly. Subsequently, it isn’t shocking that when Hewitt launched its first collection of ruffled, shoulder-length clothes, raw straps, a trendy go well with and a structured shirt at prices that were not outrageous, it was immediately taken down

Photograph: Maggie Marilyn

has ensured that durability is mirrored at all levels of the availability chain from the textiles he uses for manufacturing and delivered ready-made clothing to the client. To begin with, Maggie Marilyn is proudly made in Hewitt, New Zealand. "It's important that we support our local industry and rebuild our community by keeping our carbon footprint as low as possible," he says.

Hewitt often works with recycled, ethical, reusable, or low influence materials, which presently make up about 69% of the materials utilized in every collection, with the aim of eradicating artificial fibers from uncooked materials by the top of 2020 and in addition utilizing recycled and repurposed materials. Organic cotton, linen, peace silk (silk that permits the natural life cycle of silkworms to outlive earlier than silk removing) and recycled polyester are just some of the moral materials you employ in each collection.

He is all the time in search of revolutionary and unique durable materials. He used his Season 7 Excessive Summer time collection, which launched this early Might, and used a new sort of brand silk derived from a handful of rose petal fibers because it isn’t only environmentally pleasant but in addition utterly biodegradable. 19659003] At present, the model is delivery to wholesalers using biodegradable polyps, whereas customer-oriented mail luggage are made from recycled limestone mining in a process that uses solely renewable solar power and 0 water, acid or bleach to supply and / or pollute [hisetiquetteofenvironmentallyfriendlypracticeswhichledhimtowritea(verythorough)sustainabledevelopmentstrategyoutliningthecompany'scurrentpracticesandgoalstobeachievedby2020allofwhichareinlinewiththeUnitedNationsSustainableDevelopmentGoalsTransparencyisthekeytohersoyou'llfinddetailedinformationaboutthebrand'ssupplychainincludingwhatshe'sproudofandthechallengesthebrandisfacing

Photograph: Maggie Marilyn

Most importantly, Hewitt needs to coach. Because discussions around sustainable style typically concentrate on overuse, Hewitt needs to offer all the knowledge a buyer must make an knowledgeable buy choice. "The renewed focus on Maggie Marilyn is not alienating a customer so they are not ashamed not to buy beautiful clothes because we are told not to wear them, but the idea is to lighten the wardrobe based on having and making such choices at hand," Hewitt stated in a press release. From their Excessive Summer time collection.

As we know, an enormous part of the claim life cycle (and landfill retention) is said to how it is taken care of within the customer's palms. That's why Hewitt has also chosen to teach its clients on the right way to care for their pieces, including detailed steps on the right way to deal with each material, how you can clear it, and easy methods to repair it.

While Maggie Marilyn is called a sustainable model, Hewitt hopes that someday there isn’t any have to label the brand as sustainable. "I hope that in the future, there will be no sustainable fashion and unsustainable fashion business – just an industry where sustainable practices are the norm. Environmental protection must be the future. We must act in the way we take this country. We have a renewed impact on the planet and on everyone in the supply chain. to a person. "

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